Privacy policy
Privacy Policy
1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data means all data by which you can be personally identified.
1.2 The controller responsible for data processing on this website is:
Kiddielah
Singapore
E-mail: support@kiddielah.sg
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.
2) Data Collection When Visiting Our Website
2.1 When you use our website for informational purposes only, we collect only the data that your browser transmits to our server, known as server log files. This includes:
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visited website
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date and time of access
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amount of data sent in bytes
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source/referrer from which you accessed the page
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browser used
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operating system used
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IP address, where applicable in anonymized form
Processing is carried out on the basis of our legitimate interest in improving the stability and functionality of our website. Data is not passed on or used otherwise. However, we reserve the right to review server log files retrospectively if there are concrete indications of unlawful use.
2.2 For security reasons and to protect the transmission of personal data and other confidential content, such as orders or inquiries, this website uses SSL or TLS encryption. You can recognize an encrypted connection by “https://” and the lock symbol in your browser bar.
3) Cookies
We use cookies to make visiting our website attractive and to enable certain functions. Cookies are small text files stored on your device.
Some cookies are deleted automatically after closing the browser, while others remain on your device for longer and enable us to store page settings.
If personal data is processed through cookies, this is done either for contract performance, based on your consent, or on the basis of our legitimate interest in the best possible functionality of the website and a customer-friendly user experience.
You can set your browser to inform you about the use of cookies and decide individually whether to accept them, or to exclude cookies in certain cases or generally.
Please note that the functionality of our website may be limited if cookies are not accepted.
4) Contacting Us
4.1 WhatsApp Business
We may offer visitors the option to contact us via WhatsApp Business.
If you contact us via WhatsApp regarding a specific transaction, such as an order, we store and use the mobile phone number you use on WhatsApp and, if provided, your first and last name to process and respond to your request.
If you use WhatsApp for general inquiries, we process your data based on our legitimate interest in providing efficient and timely information.
Your data is used only to respond to your inquiry via WhatsApp. It is not passed on to third parties by us.
Please note that WhatsApp may process data independently. Further information can be found in WhatsApp’s privacy policy.
4.2 Contact by E-mail or Contact Form
When you contact us, for example by contact form or e-mail, personal data is processed solely for the purpose of handling and responding to your request and only to the extent necessary.
If your contact relates to a contract, the data is processed for contract performance. Otherwise, processing is based on our legitimate interest in responding to your inquiry.
Your data will be deleted once the matter has been conclusively resolved, unless statutory retention obligations apply.
5) Use of Customer Data for Direct Advertising
5.1 E-mail Newsletter
If you subscribe to our newsletter, we will regularly send you information about our offers. The only mandatory information required is your e-mail address.
We use the double opt-in procedure to ensure that you receive newsletters only after confirming your consent via a verification link sent to your e-mail address.
You may unsubscribe from the newsletter at any time using the unsubscribe link in the newsletter or by contacting us at:
5.2 Newsletter to Existing Customers
If you have provided us with your e-mail address when purchasing goods or services, we may send you offers for similar goods or services from our range by e-mail.
You may object to the use of your e-mail address for advertising purposes at any time by contacting us at:
5.3 Cart Reminder E-mails
If you abandon your shopping cart before completing your order, you may have the option to receive a one-time reminder by e-mail.
Such reminders are only sent if you have given your consent. You may unsubscribe at any time by contacting us.
6) Data Processing for Order Handling
6.1 To process your order, we pass on personal data to shipping companies, payment providers, and service providers where necessary for delivery and payment processing.
This may include your name, delivery address, billing address, e-mail address, phone number, payment information, and order details.
6.2 We work with external shipping partners. Your name, delivery address, and, where required, your phone number may be passed on to the selected shipping provider solely for delivery purposes.
6.3 For order processing, we may use service providers such as DSers or similar fulfillment partners. Personal data is transmitted only to the extent necessary to process your order.
6.4 Depending on the destination and selected shipping method, data may be passed on to shipping service providers such as DHL, FedEx, DPD, GLS, Hermes, PostNL, local postal services, or other logistics partners.
6.5 Payment processing may be handled by payment service providers such as:
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PayPal
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Klarna
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Apple Pay
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Amazon Pay
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Shopify Payments
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Stripe
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other payment providers shown during checkout
The data transmitted depends on the payment method selected and is used exclusively for payment processing.
7) Web Analytics Services
7.1 Google Analytics
This website may use Google Analytics, a web analytics service provided by Google.
Google Analytics enables us to analyze website usage and improve our website. Cookies or similar technologies may be used for this purpose.
Data processing takes place only if you have given your consent via the cookie consent tool. You may withdraw your consent at any time.
Further information can be found in Google’s privacy policy.
7.2 Google Analytics 4
This website may use Google Analytics 4. Google Analytics 4 collects information about your use of our website, including your IP address, which may be shortened by Google.
The data is used to evaluate website activity and compile reports. Processing only takes place with your consent.
You can withdraw your consent at any time via the cookie settings on our website.
8) Retargeting, Remarketing and Conversion Tracking
Meta Pixel
We may use the Meta Pixel service provided by Meta Platforms Ireland Limited.
Meta Pixel helps us measure the effectiveness of our advertisements on Facebook and Instagram and show relevant ads to users.
The processing of personal data through Meta Pixel only takes place if you have given your consent via our cookie consent tool. You may withdraw your consent at any time.
Data may be transferred to Meta servers and processed by Meta according to Meta’s own privacy policy.
9) Tools and Other Services
9.1 Accounting and Business Tools
We may use accounting, invoicing, or business management tools to process invoices, payments, and business records.
If personal data is processed in this context, processing is based on our legitimate interest in efficient business organization and documentation.
9.2 Cookie Consent Tool
This website uses a cookie consent tool to obtain and manage user consent for cookies and cookie-based applications.
The tool stores your cookie preferences and ensures that non-essential cookies are only set after consent has been granted.
10) Rights of Data Subjects
Depending on applicable data protection law, you may have the following rights regarding your personal data:
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right of access
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right to rectification
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right to deletion
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right to restriction of processing
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right to data portability
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right to withdraw consent
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right to object to processing
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right to lodge a complaint with a competent supervisory authority
To exercise your rights, please contact us at:
Right to Object
If we process your personal data based on legitimate interests, you have the right to object to this processing at any time for reasons arising from your particular situation.
If your personal data is processed for direct marketing purposes, you have the right to object at any time. In this case, we will stop processing your data for direct marketing purposes.
11) Duration of Storage of Personal Data
We store personal data only for as long as necessary for the respective processing purpose or as required by statutory retention periods.
If processing is based on consent, the data will be stored until you withdraw your consent.
If data is processed for contract performance, it will be deleted after expiry of the applicable retention periods, unless further storage is legally required or justified.
If data is processed based on legitimate interests, it will be stored until you object, unless compelling legitimate grounds for further processing exist.
Once the purpose of processing no longer applies and no retention obligations exist, the data will be deleted.